GLOSSARY
61 terms · organised by area & A–Z
BROWSE BY AREA
01
AI & Advertising Automation
How machine learning plans, writes, buys and optimises ads.
10 terms
02
Performance & Measurement
The metrics and tests that tell you what is actually working.
12 terms
03
Audiences & Targeting
Deciding who sees an ad, and the moment it reaches them.
11 terms
04
Advertising Platforms & Infrastructure
The exchanges, servers and platforms that move every ad.
12 terms
05
Creative & Campaign Content
The formats, hooks and creative that carry the message.
8 terms
06
Data, Consent & Privacy
Handling audience data lawfully as third-party tracking fades.
8 terms
How machine learning plans, writes, buys and optimises ads.
The metrics and tests that tell you what is actually working.
Deciding who sees an ad, and the moment it reaches them.
The exchanges, servers and platforms that move every ad.
The formats, hooks and creative that carry the message.
Handling audience data lawfully as third-party tracking fades.