/ PLAYBOOKS
AI-POWERED ADVERTISING PLAYBOOKS
Practical guides for connecting your preferred AI assistant to authorised advertising accounts, analysing live performance and executing approved actions across your entire advertising stack.
14 advertising platforms
5 supported AI clients
1 secure MCP connection
1 approval layer for important actions
START HERE
Follow these four playbooks to move from analysis to controlled execution.
01
Understand performance
Run a Campaign Performance Audit
Find inefficient campaigns, identify growth opportunities and receive a prioritised action plan.
Audit performance →
02
Find your next opportunity
Optimise Your Budget
Understand where your advertising budget is producing results and where it is being wasted.
Improve allocation →
03
Build the plan
Create a Campaign Strategy
Turn your business objective, audience and budget into a clear campaign structure.
Plan a campaign →
04
Execute with control
Use Approval-Based Campaign Execution
Let AI prepare the work while your team reviews every important action before it reaches an advertising account.
Learn how approvals work →
SUPPORTED AI CLIENTS
Connect OpenAds once and access authorised advertising workflows from your preferred supported client.
COMPLETE LIBRARY
Deep-dive tutorials for every stage of AI-powered advertising — from initial research to approved execution.
Analysis
Campaign Performance Audit
Identify strongest and weakest campaigns, uncover wasted spend and get prioritised recommendations.
READ →
Creative
Ad Creatives Analysis
Evaluate creative performance across images, videos, headlines and messaging.
READ →
Creative
The Creative Improvement Loop
A workflow from analysis through variations, deployment and testing.
READ →
Budget
Budget Optimisation
Determine where additional spend creates value and where reductions are needed.
READ →
Audience
Audience Targeting
Research, validate and prepare platform-ready audience structures.
READ →
Audience
Audience Estimation
Project potential reach and align budgets with realistic audience scale.
READ →
Strategy
Campaign Creation Strategy
Convert business objectives into platforms, audiences, formats and measurement plans.
READ →
Execution
Create a Campaign from Scratch
A controlled workflow for building campaigns from an initial brief.
READ →
Operations
Bulk Operations
Apply consistent changes across many campaigns without manual editing.
READ →
Creative
Carousel Ads
Plan multi-card advertisements structured as sequences.
READ →
Creative
Creative Volume for Meta Andromeda
A production system for Meta's emphasis on varied creative inputs.
READ →
Analysis
Cross-Platform Performance Comparison
Compare performance using consistent metrics across platforms.
READ →
Audit
Conversion Tracking and Attribution Audit
Investigate tracking gaps and attribution inconsistencies.
READ →
Execution
Approval-Based Campaign Execution
Separate analysis from consequential actions with human oversight.
READ →
PLATFORM MCP PLAYBOOKS
Explore platform-specific setup instructions, supported objects, example prompts and limitations.
Google Ads
Microsoft Advertising
Amazon Ads
Meta Ads
TikTok Ads
LinkedIn Ads
Pinterest Ads
Snapchat Ads
Reddit Ads
X Ads
The Trade Desk
Campaign Manager 360
Search Ads 360
OpenAI Ads
PLAYBOOKS BY ROLE
Recommended reading paths depending on how your team operates advertising.
Brands and Business Owners
Understand where your budget is going and approve important actions without learning every advertising interface.
Recommended playbooks
· Campaign Performance Audit
· Budget Optimisation
· Audience Estimation
· Campaign Creation Strategy
· Approval-Based Campaign Execution
Performance Marketers
Investigate campaign problems faster and convert analysis into controlled operational changes.
Recommended playbooks
· Ad Creatives Analysis
· Cross-Platform Performance Comparison
· Conversion Tracking and Attribution Audit
· Bulk Operations
· The Creative Improvement Loop
Agencies
Manage repeatable workflows across clients, accounts and platforms without increasing manual coordination.
Recommended playbooks
· Campaign Performance Audit
· Cross-Platform Performance Comparison
· Bulk Operations
· Approval-Based Campaign Execution
· Campaign Creation Strategy
Connect your AI assistant to authorised advertising accounts through one secure MCP connection. Analyse performance, prepare changes and approve what matters before anything is executed.