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Performance & Measurement
3 min read
A view-through conversion is when someone sees your ad, does not click, but converts later anyway. It captures the quieter influence of ads that were noticed rather than tapped — valuable to understand, but easy to over-count if you are not careful.
Log the impression. The system records that a user saw the ad.
Watch for later action. It checks if that user converts within a window.
Credit without a click. The conversion is attributed to the view.
Bound it with a window. A time limit keeps the link plausible.
Display and video. Formats built to be seen more than clicked.
Upper funnel. Awareness that seeds a later purchase.
Cross-channel. Exposure on one channel, conversion on another.
Brand campaigns. Measuring influence that clicks miss.
A fuller picture. It credits ads that shape decisions without a click.
It values awareness. It keeps upper-funnel work from looking worthless.
It balances last-click. It offsets models that only reward the finish.
Over-crediting. Not every viewer converted because of the ad.
Window sensitivity. Longer windows inflate the count.
Viewability. A logged view may never have been seen.
Double counting. It can overlap with click and other credit.
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