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AI & Advertising Automation
3 min read
Automated ad placement lets a platform’s algorithms decide where your ads appear — which feeds, apps, pages and slots — rather than a marketer hand-picking each spot. You provide the creative and goal; the system spreads delivery across placements to find the cheapest path to your outcome.
You opt into auto-placements. Instead of choosing spots, you let the platform decide.
It tests placements. Delivery spreads across available inventory to gather signal.
It concentrates spend. Budget flows to the placements that convert.
It keeps adjusting. The mix shifts as performance and inventory change.
Feeds. In-feed slots across social and content platforms.
Stories and reels. Full-screen vertical placements.
Partner networks. Third-party apps and sites in the platform’s network.
Search and beyond. Any placement the platform can serve toward your goal.
Wider reach. It finds cheap conversions in placements you might never pick.
Less manual work. No need to manage each placement by hand.
Better optimisation. The algorithm has more room to find efficiency.
Brand adjacency. Ads can appear next to content you would not choose.
Creative fit. One asset may not suit every placement’s shape.
Reduced control. You trade precision for reach and efficiency.
Use exclusions. Block placements and categories that do not fit the brand.
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