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Advertising Platforms & Infrastructure
3 min read
A demand-side platform, or DSP, is the software advertisers use to buy programmatic ad inventory across many exchanges from one place — setting targeting, bids and budgets, and letting automation execute the buys. It is the buyer’s cockpit for programmatic advertising.
Set your strategy. Targeting, budget and bid rules go in.
Connect to exchanges. The DSP plugs into many inventory sources.
Bid in real time. It evaluates and bids on impressions automatically.
Optimise to goals. It shifts spend toward what performs.
One buying point. Access to many exchanges from a single seat.
Audience targeting. Data and segments to aim each buy.
Automated bidding. Machine-set bids per impression.
Reporting. A unified view of performance.
Reach. It opens inventory across the open web.
Efficiency. One platform manages sprawling buys.
Control. Targeting and budgets sit in the advertiser’s hands.
Fees and layers. Each hop takes a margin.
Transparency. Where spend lands can be murky.
Learning curve. DSPs are powerful but complex.
Quality control. Guardrails are needed for safety and fraud.
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