THE OPERATING LAYER FOR AI ADVERTISING

THE OPERATING LAYER

FOR AI ADVERTISING

Run your entire ad operation from one conversation.

Run your entire ad operation from one conversation.

Run your entire ad operation from one conversation.

Connect ChatGPT, Claude, Cursor or Codex — or OpenAds’s own Autopilot agent — to every advertising platform through one secure connection. Research, generate on-brand ads, launch, optimise and report, with human approval before important actions.

ONE SECURE MCP CONNECTION · NO MORE SWITCHING BETWEEN ADVERTISING DASHBOARDS

OpenAds operating layer connecting an AI assistant to Google, Meta and TikTok ad accounts.
OpenAds unifying campaigns across ad platforms in one operating layer.
OpenAds shown as the control layer between an AI assistant and every ad platform.

ADVERTISING PLATFORMS

14

14

14

SUPPORTED AI CLIENTS

5

5

5

SECURE MCP CONNECTION

1

1

1

FOR IMPORTANT ACTIONS

Human approval

Human approval

ONE CONNECTED ADVERTISING STACK

Every platform. One way to operate.

Every platform. One way to operate.

Every platform. One way to operate.

Bring every ad platform into one workflow. Ask, compare and prepare actions — without learning a new interface for each channel.

OpenAds

· via ChatGPT

Compare ROAS across Google & Meta this week

Where you ask

Ask from the AI client you already use.

OpenAds

Account & campaign context

Tools for supported actions

Human approval checkpoint

How it connects

One controlled connection layer.

PENDING APPROVAL

Increase Google Ads budget

+£2,000 / month

Approve

Hold

Stay in control

Nothing spends without your approval.

AUTHORISED PLATFORMS

Google Ads

Meta Ads

Microsoft

Amazon

TikTok

LinkedIn

Pinterest

Snapchat

Reddit

X Ads

GA4

Klaviyo

Where work happens

Every platform in one workflow.

Explore all integrations

01 / FROM DASHBOARDS TO INTENT

Ad platforms were built for clicking. Your AI works from intent.

Ad platforms were built for clicking. Your AI works from intent.

Ad platforms were built for clicking. Your AI works from intent.

Today, running ads means living in dashboards, filters, exports and spreadsheets. OpenAds gives your AI assistant the context and tools to understand a goal, prepare the work and execute what you approve.

Illustration of advertising context carried across the whole ad stack.

Context across the stack

OpenAds gives the assistant relevant account, campaign and performance context before it responds. Recommendations reflect your actual advertising environment rather than a disconnected prompt.

Illustration of running operations across multiple ad platforms at once.

Cross-platform operations

Compare Google, Meta, LinkedIn, TikTok and other connected platforms through one conversation instead of rebuilding the same analysis across separate dashboards.

Illustration of turning an AI answer into a live advertising action.

From answer to action

Move beyond summaries. Prepare campaigns, budgets, reports and optimisation actions directly from the conversation.

02 / CONNECT ONCE. OPERATE ANYWHERE.

Connected and operating in three steps.

Connected and operating in three steps.

Connected and operating in three steps.

STEP 01

Connect your advertising platforms

Connect your advertising platforms

Connect your advertising platforms

Authorise the accounts and platforms your team wants OpenAds to access. Keep different brands, clients and workspaces clearly separated.

Illustration of connecting Google, Meta, TikTok and other ad accounts to OpenAds.

STEP 02

Connect your AI assistant

Connect your AI assistant

Connect your AI assistant

Use OpenAds from ChatGPT, Claude, Claude Code, Cursor or Codex — or its own built-in Autopilot agent — through one MCP connection.

Illustration of connecting ChatGPT, Claude, Cursor or Codex to OpenAds via MCP.

STEP 03

Ask, review and approve

Ask, review and approve

Ask, review and approve

Describe the outcome you need in natural language. OpenAds retrieves the relevant context, prepares the work and asks for approval before important actions are executed.

Illustration of the ask, review and approve workflow with human oversight.

03 / FROM RESEARCH TO REPORTING

Do the work. Not just the analysis.

Your AI assistant handles the full workflow — finding opportunities, preparing campaigns, optimising performance and reporting results.

CAMPAIGN CREATION

From a written brief to a reviewable campaign.

Turn a natural-language brief into a structured campaign proposal containing the relevant platform, objective, targeting, budget and campaign configuration. The campaign remains in a reviewable state before activation.

“Prepare a launch campaign for our new analytics product with a ₹3 lakh monthly budget.”

Analytics Launch — Search

DRAFT · AWAITING REVIEW

Platform

Google Ads · Search

Objective

Sign-ups

Monthly budget

₹3,00,000 · ₹10,000/day

Ad groups

4 keyword themes · 32 keywords

Targeting

High-intent search · IN metros

Approve & schedule

Edit

Reject

NOT LIVE UNTIL APPROVED

PERFORMANCE ANALYSIS

Find the spend that stopped working.

Identify wasted spend, declining efficiency, budget constraints and missed opportunities across accounts and platforms.

CAMPAIGN

SPEND Δ

CONV. Δ

Broad Prospecting

+31%

+2%

Generic Search

+18%

−4%

Retargeting

+4%

+11%

“Which campaigns increased spend this month without producing more conversions?”

BUDGET PACING & OPTIMISATION

Keep every account on plan.

Compare actual spend against planned spend and prepare budget adjustments based on performance, constraints and campaign goals.

Aurora Retail

96% PACED

Northwind D2C

132% · OVER-PACING

Fieldset SaaS

71% · UNDER-PACING

2 ADJUSTMENTS PREPARED · AWAITING APPROVAL

“Check whether every client account is pacing correctly and prepare the required changes.”

RESEARCH & PLANNING

Research keywords, analyse opportunities and prepare campaign structures using the context of your connected advertising accounts.

Keyword ideas

Search terms

Audiences

Competitor gaps

“Find high-intent keyword opportunities we are currently missing and group them into campaign themes.”

CROSS-PLATFORM REPORTING

Create concise reports across platforms and accounts without manually consolidating exports and spreadsheets.

Weekly report

all platforms

Spend

£12,480

ROAS

3.2x

Leads

214

“Summarise this week’s results, explain the largest changes and list the actions that need attention.”

MULTI-ACCOUNT & BULK OPERATIONS

Prepare repeated actions across campaigns, brands or client accounts while preserving account-level context and approval.

Acme Retail

Applied

Northwind Co

Applied

Globex Media

Applied

“Add the approved negative-keyword list to every relevant campaign across these six accounts.”

03 / FROM RESEARCH TO REPORTING

Do the work. Not just the analysis.

Do the work. Not just the analysis.

Your AI assistant handles the full workflow — finding opportunities, preparing campaigns, optimising performance and reporting results.

CAMPAIGN CREATION

From a written brief to a reviewable campaign.

From a written brief to a reviewable campaign.

Turn a natural-language brief into a structured campaign proposal containing the relevant platform, objective, targeting, budget and campaign configuration. The campaign remains in a reviewable state before activation.

“Prepare a launch campaign for our new analytics product with a ₹3 lakh monthly budget.”

Analytics Launch — Search

DRAFT · AWAITING REVIEW

Platform

Google Ads · Search

Objective

Sign-ups

Monthly budget

₹3,00,000 · ₹10,000/day

Ad groups

4 keyword themes · 32 keywords

Targeting

High-intent search · IN metros

Approve & schedule

Edit

Reject

NOT LIVE UNTIL APPROVED

PERFORMANCE ANALYSIS

Find the spend that stopped working.

Identify wasted spend, declining efficiency, budget constraints and missed opportunities across accounts and platforms.

CAMPAIGN

SPEND Δ

CONV. Δ

Broad Prospecting

+31%

+2%

Generic Search

+18%

−4%

Retargeting

+4%

+11%

“Which campaigns increased spend this month without producing more conversions?”

BUDGET PACING & OPTIMISATION

Keep every account on plan.

Compare actual spend against planned spend and prepare budget adjustments based on performance, constraints and campaign goals.

Aurora Retail

96% PACED

Northwind D2C

132% · OVER-PACING

Fieldset SaaS

71% · UNDER-PACING

2 ADJUSTMENTS PREPARED · AWAITING APPROVAL

“Check whether every client account is pacing correctly and prepare the required changes.”

RESEARCH & PLANNING

Research keywords, analyse opportunities and prepare campaign structures using the context of your connected advertising accounts.

Keyword ideas

Search terms

Audiences

Competitor gaps

“Find high-intent keyword opportunities we are currently missing and group them into campaign themes.”

CROSS-PLATFORM REPORTING

Create concise reports across platforms and accounts without manually consolidating exports and spreadsheets.

Weekly report

all platforms

Spend

£12,480

ROAS

3.2x

Leads

214

“Summarise this week’s results, explain the largest changes and list the actions that need attention.”

MULTI-ACCOUNT & BULK OPERATIONS

Prepare repeated actions across campaigns, brands or client accounts while preserving account-level context and approval.

Acme Retail

Applied

Northwind Co

Applied

Globex Media

Applied

“Add the approved negative-keyword list to every relevant campaign across these six accounts.”

04 / CONTROL IS A FEATURE

Your AI can move fast. You decide what goes live.

Your AI can move fast. You decide what goes live.

Your AI can move fast. You decide what goes live.

OpenAds keeps analysis, recommendation, approval and execution separate. Every important campaign, targeting and budget change is reviewed before it reaches a platform.

Illustration of reviewing proposed changes before they run.

Review before execution

See the exact configuration that will change before approving it.

Illustration of applying selective human control over AI advertising actions.

Selective control

Approve some actions, edit others and reject anything that does not fit the plan.

Illustration representing clear accountability for advertising decisions.

Clear accountability

Analysis, proposals, approvals and completed actions stay visually distinct.

Illustration showing that no changes are made silently without approval.

No silent changes

Unapproved important actions are not executed. Ever.

05 / BUILT FOR HOW TEAMS WORK

One operating layer, whether you manage one brand or fifty.

One operating layer, whether you manage one brand or fifty.

One operating layer, whether you manage one brand or fifty.

AGENCIES & FREELANCERS

Manage more accounts without multiplying the repetitive work.

Manage more accounts without multiplying the repetitive work.

Illustration representing agencies and freelancers using OpenAds.

Compare clients, prepare audits, standardise reporting and coordinate bulk operations while preserving separation between accounts and approval flows.

Illustration representing agencies and freelancers using OpenAds.
Illustration representing growth and performance marketing teams using OpenAds.
Illustration representing growth and performance marketing teams using OpenAds.

GROWTH & PERFORMANCE TEAMS

Coordinate every channel through one shared operating workflow.

Coordinate every channel through one shared operating workflow.

Illustration of a performance team reviewing campaign results in OpenAds.
Illustration of a performance team reviewing campaign results in OpenAds.

Analyse performance across platforms, prepare coordinated changes and keep the team aligned on what was proposed, approved and executed.

FOUNDERS & LEAN TEAMS

Operate professional advertising workflows without mastering every platform interface.

Operate professional advertising workflows without mastering every platform interface.

Ask questions in plain language, understand what is affecting performance and review structured campaign proposals before committing budget.

OpenAds prepares the work. You keep the judgement.

Illustration of a typical week of automated advertising tasks in OpenAds.

06 / A BETTER OPERATING MODEL

Less dashboard work. More deliberate action.

Less dashboard work. More deliberate action.

Less dashboard work. More deliberate action.

Illustration representing manual advertising work.

MANUAL WORK

INTERACTION MODEL

Dashboards, filters and exports

CROSS-PLATFORM VISIBILITY

Rebuilt by hand in spreadsheets

TIME TO RELEVANT CONTEXT

Manual consolidation before every answer

EXECUTION

Changes made separately in each platform

MULTI-ACCOUNT OPERATIONS

Repeated account by account

HUMAN OVERSIGHT

Depends entirely on the operator

LEARNING CURVE

Every platform interface

Illustration representing traditional, disconnected ad tools.

TRADITIONAL AD TOOLS

INTERACTION MODEL

Another dashboard to operate

CROSS-PLATFORM VISIBILITY

Fixed reports and templates

TIME TO RELEVANT CONTEXT

Waiting on scheduled syncs and reports

EXECUTION

Rigid rules, no AI context

MULTI-ACCOUNT OPERATIONS

Platform-specific workflows

HUMAN OVERSIGHT

Rules can act without review

LEARNING CURVE

Another interface to learn

Illustration of the conversational interaction model for advertising.

OPENADS

INTERACTION MODEL

Natural-language requests

CROSS-PLATFORM VISIBILITY

Context shared in one conversation

TIME TO RELEVANT CONTEXT

Retrieved as you ask

EXECUTION

Analysis and execution in one workflow

MULTI-ACCOUNT OPERATIONS

Bulk operations with account-level context

HUMAN OVERSIGHT

Human approval for important actions

LEARNING CURVE

The AI assistant already in use

07 / THE CONNECTION LAYER

One secure connection between your AI and your advertising stack.

One secure connection between your AI and your advertising stack.

One secure connection between your AI and your advertising stack.

MCP is the standard way AI assistants connect to authorised tools and data. OpenAds uses it to bring your advertising accounts into the assistant you already use.

Current advertising context

The assistant can work with relevant campaign, account and performance information instead of relying on manually pasted exports.

Tools for execution

The assistant can prepare supported advertising actions rather than only explain what you should do next.

Controlled access

OpenAds sits between the assistant and the advertising platforms, allowing important actions to be reviewed before execution.

Current advertising context

The assistant can work with relevant campaign, account and performance information instead of relying on manually pasted exports.

Tools for execution

The assistant can prepare supported advertising actions rather than only explain what you should do next.

Controlled access

OpenAds sits between the assistant and the advertising platforms, allowing important actions to be reviewed before execution.

Your AI assistant

CHATGPT · CLAUDE · CLAUDE CODE · CURSOR · CODEX

OpenAds MCP connection

CONTEXT · TOOLS ·

APPROVAL CHECKPOINT

Authorised accounts and platforms

14 AD PLATFORMS · GA4 · EMAIL & LIFECYCLE

08 / CONNECT THE FULL CUSTOMER JOURNEY

Understand what happens after the click.

Understand what happens after the click.

Understand what happens after the click.

Platform metrics are only part of the picture. Connect analytics and lifecycle tools so your AI reasons across the full funnel — from impression to revenue.

01

Advertising impression

Click

02

03

Website behaviour     → GA4

Conversion

04

05

Revenue context

06

Better advertising decision

02

Click

03

Website behaviour→ GA4

04

Conversion

05

Revenue context


06

Better advertising decision


01

Advertising impression


09 / CONNECT AND START ASKING

Your advertising stack, ready for your AI assistant.

Your advertising stack, ready for your AI assistant.

Your advertising stack, ready for your AI assistant.

No new dashboard to live in. OpenAds brings the tools into the AI environment your team already uses.

Get started

Read the documentation

01

Create an OpenAds workspace

02

Connect the advertising accounts your team is authorised to manage

Connect the advertising accounts your team is authorised to manage

03

Connect ChatGPT, Claude, Claude Code, Cursor or Codex

04

Ask for an analysis, campaign plan or report

05

Review and approve important proposed actions

Review and approve important proposed

actions

FREQUENTLY ASKED QUESTIONS

Understand the connection before you make it.

What is OpenAds?

+

What can I do through OpenAds?

+

Which AI assistants are supported?

+

Which advertising platforms can I connect?

+

Does OpenAds automatically change my campaigns?

+

Is OpenAds only for technical users?

+

Can agencies manage multiple clients?

+

Does OpenAds replace the advertising platforms?

+

YOUR ADVERTISING OPERATION, CONNECTED

One conversation. Every platform. You stay in control.

One conversation. Every platform. You stay in control.

One conversation. Every platform. You stay in control.

Connect your preferred AI assistant to the advertising platforms you already use. Move from questions to controlled execution without moving between dashboards.

Get started

Book a demo

REQUEST

14

14

AD PLATFORMS

AD PLATFORMS

CONTEXT

5

5

AI CLIENTS

AI CLIENTS

ANALYSIS

1

1

MCP CONNECTION

MCP CONNECTION

PROPOSAL

APPROVAL — YOU

EXECUTION

RESULT

Google

Meta

Microsoft

Amazon

TikTok

LinkedIn

Pinterest

Snapchat

Reddit

X

Trade Desk

CM360

SA360

OpenAI

↓ ONE MCP CONNECTION ↓

Approval always interrupts the path before execution.

14

14

ADVERTISING PLATFORMS

5

5

SUPPORTED AI CLIENTS

1

1

SECURE MCP CONNECTION

HUMAN APPROVAL FOR IMPORTANT ACTIONS