Amazon Ads MCP Server
Retail & Commerce
Connect any AI assistant to Amazon Ads to research, build and optimise Sponsored campaigns — with every spend action held for your approval.
What is the Amazon Ads MCP?
The Amazon Ads MCP Server is a secure connection that lets AI assistants work directly with your Amazon Advertising account through OpenAds. Rather than exporting spreadsheets or clicking through Seller Central and the Amazon Ads console, you brief an assistant in plain language and it researches keywords, reads Sponsored Products performance, drafts campaign structures and prepares budget changes on your behalf. Every request travels over a single Model Context Protocol connection, so you connect once and work from whichever AI tool you already use.
It matters because retail advertising rewards constant, granular attention that most teams cannot spare. ACOS drifts, search terms bleed spend, and profitable ASINs sit under-funded while the account manager is busy elsewhere. OpenAds gives you that attention on demand — but with a firm boundary. The assistant is free to analyse and propose, yet nothing that spends money or changes your account executes without your explicit approval. Analysis, proposal, approval and execution stay cleanly separated, so you get the speed of automation without surrendering control of your budget.
Key capabilities
Read Sponsored Products, Sponsored Brands and Sponsored Display performance across campaigns, ad groups, ASINs and targets.
Analyse ACOS, ROAS, TACOS, click-through and conversion rates over any date range.
Research keywords, ASIN targets and match types with volume and competition signals.
Surface wasted spend from converting-poorly search terms and irrelevant targets.
Draft new campaigns with structured ad groups, targets and bids.
Propose bid, budget and placement adjustments to hit an ACOS or ROAS goal.
Add negative keywords and negative ASINs to stem irrelevant clicks.
Generate scheduled performance reports and plain-language summaries.
What you can do
Analyse performance
Ask for a read on any slice of the account and OpenAds pulls the numbers that matter for retail — ACOS, TACOS, ROAS, spend, orders and conversion rate — down to the ASIN, target and search-term level. It highlights which Sponsored Products campaigns are carrying the account and which are quietly eroding margin, so you spend your time on decisions rather than pivot tables.
Research keywords & audiences
OpenAds explores relevant keywords, competitor ASIN targets and category terms, weighing search volume against competition and suggested bids. For Amazon that means finding high-intent long-tail queries, uncovering ASINs worth targeting with Sponsored Display, and grouping terms into tight, well-themed ad groups before a single rupee is committed.
Find wasted spend
The assistant reads your search-term reports and flags queries that draw clicks but rarely convert, plus targets running well above your ACOS threshold. It proposes negative keywords, negative ASINs and bid cuts as a reviewable list, helping you plug the leaks that silently inflate advertising cost of sale.
Create campaigns
Describe a product launch or a category push and OpenAds drafts a full structure — campaign type, ad groups, keyword and product targets, match types and opening bids — mapped to your budget and target ACOS. You receive a clear proposal to review and refine; it becomes live only once you approve it.
Optimise & pace budget
OpenAds watches how spend is tracking against your daily and monthly caps and proposes reallocations toward the ASINs and campaigns delivering the best return. It can suggest raising bids on profitable targets, trimming laggards and shifting budget between Sponsored Products and Sponsored Brands to keep pacing on plan.
Generate reports
Request a weekly or monthly summary and the assistant compiles spend, ACOS, ROAS, top ASINs and notable movers into a clear narrative you can forward to stakeholders. Reports read in plain English, with the underlying figures attached, so brand managers and finance see the same story.
Supported campaign types
Campaign typePrimary useTypical workflow Sponsored ProductsDrive sales on individual ASINs via keyword and product targetingResearch terms, structure ad groups, set bids, monitor ACOS Sponsored BrandsBuild brand awareness with headline and product-collection adsChoose keywords, craft creative brief, pace budget, track new-to-brand Sponsored Brands VideoCapture attention in search with short product videoTarget category terms, review creative, monitor view-through and sales Sponsored DisplayRetarget shoppers and target competitor ASINs on and off AmazonDefine audiences or ASIN targets, set bids, measure reach and ROAS Product TargetingAppear on specific competitor or complementary product pagesSelect ASINs and categories, propose bids, prune under-performers Auto campaignsLet Amazon match queries, then harvest winning termsRun wide, mine search terms, graduate winners into manual campaigns
Getting started
Sign in to OpenAds and open the integrations directory.
Select Amazon Ads and start the secure authorisation flow.
Sign in with Amazon and grant OpenAds read and managed-write access to your advertising account.
Choose the advertising profile and marketplace you want to manage.
Confirm your approval preferences, so write actions are always held for review.
With Amazon Ads connected, link the AI tool you prefer. OpenAds works with ChatGPT, Claude, Claude Code, Cursor and Codex over the same MCP connection — add OpenAds as an MCP server in your chosen client and start prompting. There is nothing further to install; your approval checkpoints apply no matter which assistant you use.
First prompts to try
"Show me my Sponsored Products ACOS by campaign for the last 30 days."
"Which ASINs are spending the most with the worst ROAS this month?"
"Find search terms costing over ₹500 with no orders and propose negatives."
"Draft a Sponsored Products campaign for my new water bottle with a ₹2,000 daily budget."
"Research keyword targets for organic protein powder and group them into ad groups."
"Propose bid changes to bring my hero campaign under 25% ACOS."
"Reallocate ₹10,000 of monthly budget toward my best-performing campaigns."
"Summarise last week's Amazon Ads performance for the leadership update."
A complete workflow example
Objective: reduce ACOS on a footwear catalogue without losing sales volume.
The prompt: "Our Amazon ACOS has crept up to 34% this month. Find where the waste is and propose fixes to get us back toward 26%, keeping order volume steady."
What OpenAds analysed: it read 60 days of Sponsored Products data across every campaign, ad group and target, then cross-referenced the search-term report to separate converting queries from spend that produced clicks but no orders.
Findings: three broad-match keywords accounted for 22% of spend at a 61% ACOS; a set of generic queries drew steady clicks with almost no conversions; and two profitable ASINs were capped by daily budgets well before end of day.
Proposed actions: add nine negative keywords, cut bids by 30% on the three worst targets, add two negative ASINs, and shift ₹8,000 of monthly budget to the two capped, profitable campaigns.
The approval step: OpenAds presented every change as an itemised, editable list with the projected ACOS impact. Nothing executed until it was approved. The manager removed one bid cut, approved the rest, and only then did OpenAds apply the changes.
The result: within two weeks ACOS settled near 27% while order volume held, and the freed budget lifted the two under-funded ASINs into consistent full-day delivery.
Best practices
State a clear target ACOS or ROAS in your prompts so proposals are measured against a goal.
Review search-term reports weekly and approve negatives promptly to curb drift.
Start new campaigns as auto, then graduate proven terms into tightly themed manual ad groups.
Change bids and budgets in measured steps and let performance settle before the next move.
Keep hero ASINs on their own campaigns so budget and bidding decisions stay clean.
Safety and control
OpenAds draws a firm line between read and write actions. Reading performance, researching keywords and drafting proposals happen freely, because they never touch your live account or spend a rupee. Anything that does — creating a campaign, changing a bid or budget, adding negatives, enabling or pausing a target — is a write action held at an approval checkpoint. You see exactly what will change and its projected impact before you confirm, and you can edit or reject any item. This is the core promise: analysis and proposal are automated, but execution waits for a human.
OpenAds vs manual Amazon Ads management
DimensionOpenAdsManual management Analysis speedPlain-language answers in seconds across the whole accountManual exports and pivot tables per report Wasted-spend detectionSearch terms and targets flagged proactivelyDepends on how often someone digs through reports Campaign setupFull structure drafted from a single briefBuilt screen by screen in the console Control over changesEvery write action held for explicit approvalManual, but easy to fat-finger a live change ConsistencySame rigour applied every time you askVaries with workload and attention
Limitations
OpenAds works within Amazon Advertising's API; features still in Amazon's console or in limited beta may not be available.
Creative assets such as brand logos, images and video must be produced and uploaded through Amazon's own tools.
Reporting reflects Amazon's attribution windows and data latency, so very recent activity may be incomplete.
Forecasts and proposals are estimates; real outcomes depend on competition, seasonality and marketplace dynamics.
Frequently asked questions
Will OpenAds change my Amazon campaigns automatically?
No. OpenAds analyses and proposes, but every action that spends money or alters your account is held for your explicit approval. You review an itemised list and confirm, edit or reject it before anything executes.
Which Amazon ad types are supported?
Sponsored Products, Sponsored Brands, Sponsored Brands Video and Sponsored Display, including keyword, product and audience targeting, subject to what Amazon's advertising API exposes.
Do I need to use a specific AI assistant?
No. OpenAds connects to ChatGPT, Claude, Claude Code, Cursor and Codex over the same MCP connection, so you can work from whichever tool you prefer with identical approval controls.
Can it manage multiple marketplaces or profiles?
Yes. You choose the advertising profile and marketplace during setup and can switch between the accounts you have authorised.
Is my account access secure?
Access is granted through Amazon's official authorisation flow over a single secure MCP connection, and write actions always require your approval, so control of spend stays with you.
Connect it through one secure MCP connection.