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Creative & Campaign Content
3 min read
Responsive display ads are flexible ad units that automatically adjust their size, layout and content to fit almost any placement across the display network. You supply the raw assets; the platform assembles and resizes them to fit wherever they land.
Supply the assets. Headlines, images, logos and descriptions go in.
The platform assembles. It combines them into fitting layouts.
It fits every slot. Ads resize to the placement automatically.
It optimises combinations. Better-performing mixes get shown more.
Headlines. Several short and long options.
Images. Product and brand visuals in a few ratios.
Logos. For brand presence across sizes.
Descriptions. Supporting copy for larger formats.
Coverage. One unit fits placements of every shape.
Less production. No need to design every size by hand.
Optimisation. The platform favours the mixes that work.
Less design control. Auto-layouts can look off in some slots.
Asset quality. Weak inputs produce weak combinations.
Brand consistency. Machine assembly can wander off-brand.
Limited insight. Which exact combination worked can be unclear.
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